Every time someone insists that cold outreach is the only way, someone else swears that inbound is the only thing that works. So, which one is it?

Picture this. You’re finally on your long-awaited vacation. Time to relax, unwind, and enjoy some quality moments with your family. Your phone rings. It’s your HR. A key employee has decided to leave. What’s your move?

Entrepreneurs today face incredible challenges, especially if they’re far removed from the tech world. The pressure comes from all sides: AI, API, No-code—these terms can sound intimidating because they represent the unknown. You know these tools can boost your business, but there’s always that fear.

Every entrepreneur has their own story. Their own goals, values, and path. Each lives in a unique world with their own vision of success.

Humans are deeply social creatures. Everything we do, consciously or not, is influenced by biological and evolutionary laws: - Health and money: rooted in the instinct for self-preservation. - Relationships and recognition: driven by the instinct to find the best partners for reproduction. You can dive into the details, tease out nuances. But the essence remains: our actions are governed by nature.

At the heart of every business—are people. Why does business even exist? To deliver value to clients, solve their problems, and help them achieve their goals. Companies, projects, and innovations exist for one reason: people. There’s no such thing as B2B. It’s all Human to Human. But it’s not that simple.

“There is no crime a capitalist wouldn’t commit for 300% profit.” This well-known quote from Karl Marx’s "Capital" actually belongs to Thomas Joseph Dunning, a British trade union activist. However, the statement itself is riddled with logical fallacies:

Describing a business in terms of processes and systems isn’t technically hard. But it’s incredibly time-consuming—especially for large businesses with various departments and interconnected tasks. Production, marketing, HR, logistics—all these need to align as efficiently as possible to avoid information loss, delays, and friction. Why?

The problem with all of us is that, even knowing the value of something, we often do the exact opposite. Take healthy living as an example. Everyone agrees it’s important. Vital, even—for yourself, first and foremost. And everyone says the right things. But in reality?

Our entire life is made up of processes. Every time we go grocery shopping, head to work, drop kids off at school, or do anything we consider routine, we unknowingly activate a process—a fixed sequence of actions.

One of the main reasons people shy away from entrepreneurship is the belief that it’s just too hard. On the flip side, an even larger group of people think it’s a piece of cake.

We live in a society. Surrounded by other people. Most of humanity probably lives in some form of organized civilization. The foundation of any society, even the most primitive, is the presence of rules and laws. Written, unwritten—it doesn’t really matter.