You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
The Founder Decision Kit
4 checks before you spend another $30K+ fixing the wrong problem.
For founders of 5–15 person agencies who hired a team but still ended up in the middle of everything.
Get Free Founder Decision Kit
Before you replace your PM, hire another manager, move the whole team to another platform, write another pile of SOPs.
Or quietly decide: “Fuck it. I'll just do it myself.”
Run these four checks first.
Or quietly decide: “Fuck it. I'll just do it myself.”
Run these four checks first.
Get Free Founder Decision Kit
You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
Does any of this sound familiar?
“Nothing moves until I answer.”
Your PM runs the project. Your team does the work.
But the moment something unusual happens, everyone waits for you to decide.
But the moment something unusual happens, everyone waits for you to decide.
“The one time I don't check, something goes wrong.”
You're not trying to micromanage.
You just know what happens when something important reaches the client before you've seen it.
You just know what happens when something important reaches the client before you've seen it.
“We have all these tools. Why do I still have to chase everything?”
Slack. ClickUp. Notion. SOPs. Dashboards....
And somehow you're still the person assembling the real picture.
And somehow you're still the person assembling the real picture.
“I hired people to get work off my plate. Why am I busier?”
More people. More questions. More coordination.
And most of the important responsibility somehow stayed with you.
And most of the important responsibility somehow stayed with you.
If one sounds like your week, start there.
This isn't a course, you don't need to go through all four.
This isn't a course, you don't need to go through all four.
Get Free Founder Decision Kit
You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
What's inside:
Get Free Founder Decision Kit
You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
01 | Decision & Ownership
Have you delegated the work but kept the authority?
Take the real decisions your team keeps bringing back to you and make the boundaries explicit.
Who decides?
Who decides and informs?
What genuinely needs your judgment?
And where exactly does their authority stop?
02 | Quality Without Founder QA
Does “good” still mostly live in your head?
Take a recurring deliverable you keep checking and separate:
standards
from judgment
from real founder exceptions
from things that are simply your preference.
Because those are four very different reasons to review someone's work.
03 | Founder Visibility
Do you need more information, or a better way to know what deserves attention?
Start with the questions you keep asking every week.
What's late?
Which client is becoming a problem?
Who's overloaded?
What needs my decision?
Then build the smallest possible management view around those signals.
Without moving the entire company into another tool.
04 | Before the Next Hire
What exactly should stop being yours when this person joins?
Before another PM, ops manager, COO or senior hire, define:
what outcome they own,
what decisions come with it,
when they should involve you,
and what you actually stop doing if the hire works.
Because adding a person and transferring a function are not the same thing.