For over two decades, I’ve lived the full arc of entrepreneurship.
I bootstrapped a small freelance practice into an international agency.
Grew it past 80 people. Hit $3M+ in annual revenue.
Built teams. Opened offices. Wrote code. Signed deals. Burned out.
And somewhere along the way, I realized I had built a business that no longer fit the life I wanted. That’s when I began to rebuild — with intention.
Now, I help small business owners and independent founders reclaim control by designing operational systems that actually serve them.
No fluff. No corporate jargon. No “10x overnight” promises.
Just real structure, built on experience.
I create tools, frameworks, and practical content that help you:
- Escape day-to-day chaos
- Automate what drains you
- Delegate without losing control
- Build a business that works — without you carrying it alone
If you’re running a business that technically works…
…but only because you're constantly propping it up — I’ve been there.
And I can help you build something better.
Each week, I write the Businessletter — where I share lessons from the trenches, practical systems you can use right away, and reflections from a founder who's still building.
If any of this sounds familiar — you’re in the right place.