Who Did Say That’s
Impossible?

I was scrolling LinkedIn the other morning when I saw an Alex Hormozi post that made me stop mid-scroll. He said something like: "Automate 95% of meals that aren't special so you can enjoy the 5% that are." Cook the same boring food almost every day. Save your energy and attention for the meals that actually matter. He was talking about self-improvement. But sitting there with my coffee, my mind did that thing it does — grabbed the idea and ran somewhere completely different with it.

Back in 2012, I was sitting across from a consultant who specialized in helping companies incorporate abroad. I'd been chasing him for weeks — even though his services weren't cheap. I wanted to open a US entity for my agency, convinced it was the missing piece. Other founders in my circle kept telling me that American clients prefer working with a local business. No messy international wire transfers, no foreign jurisdiction anxiety. Made total sense.

We talked about weather, life, work — the usual things people talk about when they don't know each other yet and the drinks are cold. One of them turned out to be a production manager at a small manufacturing facility. I've always been curious how lessons from physical production compare to what I learned running a software agency, so we got deep into it pretty quickly. Then he told me a story that I haven't been able to stop thinking about.