I built an 80-person agency from my bedroom to 3 continents.
Nearly killed me. Then I rebuilt it properly. Exited.
Now I help founders do the same, without the scars.
Who Did Say That’s Impossible?
They said business has to be hard.
They were wrong.
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.
Hi–I'm Eugene,
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
20 years later — 80 people, 3 continents, 7-figure revenue.
But for 15 years, I was the bottleneck in my own business.
But for 15 years, I was the bottleneck in my own business.
Every decision ran through me.
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
Then I rebuilt it:
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
For founders who want to build without burning out.
More About Me
Here's how I can help:
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.
Every week, I share what I learned the hard way:
Operational war stories, systems that actually work.
For founders who want to build without burning out.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Different Tuesday Kit
10+ tools to finally break the loop.
Plus a weekly letter from inside the kitchen.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course and a growing library of tactical tools and checklists you can use today.
Same fires every week? Start here. Free.
RECENT ISSUES OF
Founder Stories
February 27, 2026
I left operations. Still working 60 hours.
Or minute of realizing freedom doesn't mean what you think
About two years ago, I was on a call with a founder from Kansas. Small accounting agency, 8-10 people. We'd connected on LinkedIn somehow and started talking shop. The conversation was good. We were trading war stories, comparing notes on what works and what doesn't. Then he asked: "So... why aren't you in the Maldives?"
February 20, 2026
The invisible cost eating your margin
Or minute of realizing you're paying for time you can't bill
The first time I actually looked at our financials and calculated how much we were spending on unbilled time, I felt sick. Not just bench time — people waiting between projects. Onboarding time. Ramp-up time. Training time. Weeks where talented people were working hard, doing real work — but not generating a single dollar of revenue. That number was eating 15-20% of our margin. And I'd never tracked it.
February 13, 2026
Why founders lie (even to themselves)
Or minute of freedom that comes after you exit
I've never been into politics. I actively avoid it. Not because it doesn't matter — it does, whether you care or not. Taxes, regulations, restrictions — politics finds you eventually. But I noticed something strange recently. Politicians who leave office and move into teaching or consulting suddenly start saying things you'd never hear from them while they were in power. Things that make you think: wait, you knew this the whole time?
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.