I built an 80-person agency from my bedroom to 3 continents.
Nearly killed me. Then I rebuilt it properly. Exited.
Now I help founders do the same, without the scars.
Who Did Say That’s Impossible?
They said business has to be hard.
They were wrong.
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.
Hi–I'm Eugene,
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
20 years later — 80 people, 3 continents, 7-figure revenue.
But for 15 years, I was the bottleneck in my own business.
But for 15 years, I was the bottleneck in my own business.
Every decision ran through me.
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
Then I rebuilt it:
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
For founders who want to build without burning out.
More About Me
Here's how I can help:
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.
Every week, I share what I learned the hard way:
Operational war stories, systems that actually work.
For founders who want to build without burning out.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Different Tuesday Kit
10+ tools to finally break the loop.
Plus a weekly letter from inside the kitchen.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course and a growing library of tactical tools and checklists you can use today.
Same fires every week? Start here. Free.
RECENT ISSUES OF
Founder Stories
March 13, 2026
Your system will die (here's why)
Or minute of learning the uncomfortable truth about systemized business
They're lying to you about systemized business. Not deliberately, maybe. But the story you hear — build it once, automate everything, work on the business not in it, sip cocktails on a beach — is bullshit. I know because I believed it. Built it. And watched it crumble.
March 6, 2026
Your best people aren't reading your docs
Or minute of realizing documentation without verification is just noise
I remember one Monday evening, probably around 7pm. I'd finished most of my work for the day and was wrapping up — checking a few last things before heading home. On a whim, I opened Confluence. Our HR space. We'd just hired three people recently, and I wanted to see how their onboarding was going. What I saw stopped me. Everything was... done. Properly done.
February 27, 2026
I left operations. Still working 60 hours.
Or minute of realizing freedom doesn't mean what you think
About two years ago, I was on a call with a founder from Kansas. Small accounting agency, 8-10 people. We'd connected on LinkedIn somehow and started talking shop. The conversation was good. We were trading war stories, comparing notes on what works and what doesn't. Then he asked: "So... why aren't you in the Maldives?"
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.