I built an 80-person agency from my bedroom to 3 continents.
Nearly killed me. Then I rebuilt it properly. Exited.
Now I help founders do the same, without the scars.
Who Did Say That’s
Impossible?
Already collected all the ops scars for you.
Join founders building businesses that last.
And get free The Founder Decision Kit. 4 checks before you spend another $30K+ fixing the wrong problem.
Hi–I'm Eugene,
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
20 years later — 80 people, 3 continents, 7-figure revenue.
But for 15 years, I was the bottleneck in my own business.
But for 15 years, I was the bottleneck in my own business.
Every decision ran through me.
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
Then I rebuilt it:
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
For founders who want to build without burning out.
More About Me
Here's how I can help:
Join founders building businesses that last.
And get free The Founder Decision Kit. 4 checks before you spend another $30K+ fixing the wrong problem.
One story a week. What I learned running an 80-person agency for 20 years.
And what I'd do differently.
Operational war stories, systems that actually work.
For founders who want to build something that lasts.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Founder Decision Kit
Free Notion kit for agency founders: 4 checks to run before replacing a PM, hiring another manager, changing tools, or taking the work back yourself.
Plus a weekly letter from inside the kitchen.
Use it before you spend another $30K+ fixing the wrong problem.
RECENT ISSUES OF
Founder Stories
October 23, 2026
The big client almost bankrupted us
Or minute of learning what "better clients" actually cost
"I'm done with small clients. They act like they own you. Endless revisions. Constant price negotiations. Fighting over every change request. I need to move up." A founder told me this a few weeks ago, and I felt every word of it. Because I'd said the same thing, almost word for word, years ago.
October 16, 2026
The boring thing that unlocked everything
Or minute of realizing what actually worked wasn't what I expected
I was scrolling LinkedIn the other morning when I saw an Alex Hormozi post that made me stop mid-scroll. He said something like: "Automate 95% of meals that aren't special so you can enjoy the 5% that are." Cook the same boring food almost every day. Save your energy and attention for the meals that actually matter. He was talking about self-improvement. But sitting there with my coffee, my mind did that thing it does — grabbed the idea and ran somewhere completely different with it.
October 9, 2026
When rejection is gold. But in hindsight.
Or minute of learning that "not yet" is sometimes the best answer you'll get
Back in 2012, I was sitting across from a consultant who specialized in helping companies incorporate abroad. I'd been chasing him for weeks — even though his services weren't cheap. I wanted to open a US entity for my agency, convinced it was the missing piece. Other founders in my circle kept telling me that American clients prefer working with a local business. No messy international wire transfers, no foreign jurisdiction anxiety. Made total sense.
Join founders building businesses that last.
And get free The Founder Decision Kit. 4 checks before you spend another $30K+ fixing the wrong problem.