I built an 80-person agency from my bedroom to 3 continents.
Nearly killed me. Then I rebuilt it properly. Exited.
Now I help founders do the same, without the scars.
Who Did Say That’s Impossible?
They said business has to be hard.
They were wrong.
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.
Hi–I'm Eugene,
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
My first daughter was six months old when I quit my job to start an agency. Leap of faith.
No clients. No savings.
Just a laptop in the bedroom and a promise to my wife that this would be worth it.
20 years later — 80 people, 3 continents, 7-figure revenue.
But for 15 years, I was the bottleneck in my own business.
But for 15 years, I was the bottleneck in my own business.
Every decision ran through me.
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
Then I rebuilt it:
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
For founders who want to build without burning out.
More About Me
Here's how I can help:
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.
Every week, I share what I learned the hard way:
Operational war stories, systems that actually work.
For founders who want to build without burning out.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Different Tuesday Kit
10+ tools to finally break the loop.
Plus a weekly letter from inside the kitchen.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course and a growing library of tactical tools and checklists you can use today.
Same fires every week? Start here. Free.
RECENT ISSUES OF
Founder Stories
April 17, 2026
My daughter won't speak to me. Yours… might not either.
Or minute of realizing some mistakes you can't fix
Everyone talks about building a business — the wins, the growth, the exits. Some even share their mistakes, which is valuable. But nobody talks about the real price. Not the money you lost or the sleep you missed, but the price that doesn't show up in P&L statements. The price you pay with relationships you can't get back. This is mine.
April 10, 2026
I created the worst motivation system
Or minute of realizing who I was really stealing from
Again and again, I find myself going back to the summer of 2020. One of the hardest years of my career. And there have been quite a few. We'd just lost our biggest client — a project with 20 people on it. Two weeks earlier, they'd told us everything was fine, big plans ahead. Then they got acquired, new management came in, and we were out.
April 3, 2026
Your SOPs are killing your marriage
Or minute of realizing outdated documentation is a relationship problem
Friday evening. Finally. We'd been waiting for this all week. No fires. No emergencies. Just us, a bottle of wine, some fruit on the small table in the bedroom, and whatever romantic movie we'd picked. I was pouring the wine when my phone buzzed. Beep beep. My wife looked up. "Who's that?" I grabbed my phone. Slack. A client. "Just... let me check real quick."
Join the founders learning how to build without burning out.
And get free The Different Tuesday Kit. The tools I wish I’d had while scaling my agency.