One of the strangest lessons of my entrepreneurial life was this:
Most of my unexpected costs were hiding in places that looked completely harmless.
Not in bad clients. Not in bad developers. Not even in bad estimates.
They were hiding in communication.
For a long time, that thought felt almost offensive to me.
I loved talking to my team. I loved the feeling of shared context, quick kitchen conversations, spontaneous problem-solving.
In the early days, when we were all in one office, that closeness felt like culture. Like strength.
And for a while, it was.
But as the company grew, offices multiplied, time zones stretched, and Zoom replaced the kitchen table, something quietly changed.
Communication stopped being “free.” It became expensive.
The wake-up call didn’t come from theory. It came from numbers.
We were billing clients for 100 hours. And paying salaries for 160.
At first, I assumed it was poor estimation or scope creep.
But when I looked deeper, that story didn’t hold.
The work itself was solid. The team was competent. The clients weren’t unreasonable.
So where did the extra 60 hours go? They went into meetings.
Clarifications. Handoffs. Re-explanations. Rework caused by missing context.
Internal syncs that produced no decisions. Not just meetings with me — meetings between people.
And here’s the dangerous part:
None of this time was tracked against the client.
Because “internal work” doesn’t feel like a cost.
But financially, it absolutely is.
Every minute of production communication that doesn’t move the work forward is not culture.
It’s loss.
There’s a big difference between:
and
One is an investment. The other is operational debt.
I didn’t see that distinction for years. I thought frequent syncs meant healthy collaboration.
In reality, they often meant unclear boundaries.
When a delivery handoff isn’t well-defined, people compensate with meetings.
When ownership is fuzzy, questions multiply.
When entry criteria are vague, work moves forward half-ready — and comes back twice.
That’s when I realized something that stayed with me ever since:
Your costs aren’t in the work.They’re between the work.
Every handoff is a financial event.
When sales passes a project to delivery.
When delivery pulls in design “just to clarify something.”
When PMs jump on another call because “it’s faster to explain.”
Each of those moments pulls multiple people into the same context.
Multiply that by hourly rates.
Multiply that by frequency.
Multiply that by months.
That’s handoff debt.
And like all debt, it compounds quietly until margin starts bleeding for reasons nobody can quite explain.



