October 4, 2024
Story [#11]

Kill your business. Right now!

Or why the path to success is paved with bones

I confess, it pisses me off when “business gurus” make loud, absolute statements. It’s clear why they do it—to stir up the crowd. Stirring up crap is the best way to grab attention.

I struggle with this approach, but I’ll learn—promise!

What the “gurus” won’t tell you is that there’s always context, a specific situation, and different possibilities.

Some people are struggling with… constipation and can’t think about anything else.

And then: “Your idea was great. You just gave up too soon.”

Like… what??

Or: “You don’t need a Plan B when you fully commit to Plan A.”

Well, give me a break.

Then people wonder why everyone’s stopped using their brains. With advice like this, they’ll atrophy from lack of use. If they even manage to leave offspring behind, which I highly doubt.

Giving advice is easy—no heavy lifting.

Especially when the main goal is to sell some shit. The advisor faces no consequences.

That’s probably why, in discussions, I always feel like the bud ruining the party.

Stripping illusions away.

Oh well.

Honestly, I have no idea what kind of business you have, what your problems are, or what you’re even looking for. Maybe you’re an employee dreaming, “I’ll start a business, get rich, famous, and free.”

Well, okay. I want that, too. Who doesn’t, when every social feed is packed with success stories? Even a lamppost would get tempted.

Or maybe you’re searching for the secret to 10x your sales of magica-shit product?

How can anyone give advice on that? And, by the way, what the heck is a magica-shit product?

But there’s more to it.

End of the prelude.

There are some damn tough decisions that no one but you can make. But you’ll have to. It’s like a game—you can’t unlock the next level without it. The kicker is, you have no idea what’s next—it could be up, or it could be straight down.

And down is very likely. Just tie a weight to your ankles and swim to the other side, toward “success.”

X-Pert
So, are you signing off on that whole “no Plan B” thing?
The Founder
I had more plans than a kid with a stack of Pokémon cards. If it weren’t for those, I wouldn’t be here talking right now.
X-Pert
And the idea was crap. You realized too late that you should’ve cut your losses before it got really bad.
The Founder
Still flaot up after ditching my dead weight.

My hardest decision was to kill my business (yep, right), which had turned from a good idea into burden.

It had been that way for a while. I was just too dumb to see it. I kept trimming little pieces, hoping to hold onto the illusion of my comfortable world.

Look around.

The world isn’t just changing—it’s twisting, breaking, and vomiting out the bloody remains of its old normal. While you’re clinging to the hope that things will go back to the way they were, that wheel of Samsara keeps rolling and crushing everything in its path. Squish-squish.

I mentioned that I don’t know your “context,” or what you’re struggling with. Maybe things are great for you, and you’re soaring like a rocket. Good for you! Just remember—a rocket ride is like sitting on a barrel of dynamite—it’s fun and exciting until it blows up.

We live in interesting times. But there are no other times, so…

The only advice worth following today is to spin your head 360 degrees. Use that thing inside.

Make conclusions, make decisions. Even the hard ones. The time of rainbows and unicorns is over.

AI, blockchain, automation, gig economy, financial crises, protectionism, shattered logistics—they’re breaking down century-old businesses and creating opportunities we could’ve never dreamed of… unless we were crazy.

I’m convinced that the ones who will survive the coming trials are the “too big to fail” corporations (and not all of them), those with exclusive technologies and government support, and entrepreneurs who can adapt quickly, without wasting time reflecting on “How could this happen?”

Here’s the harsh truth—neither group will care about regular employees. No more smoothies, cookies, or sabbaticals (unless you’re a superstar).

And this whole mess is moving at lightning speed.

What worked yesterday might be useless tomorrow. A whirlpool of crap, technologies, and course sellers.

So what now?

Hide in a deep ass hole and keep your head down? Or go all in?

Watch, learn (business, first of all), experiment, adapt, cut costs, integrate AI and automation—anything you can get your hands on. And… decide.

No “guru,” mentor, or advisor is going to do it for you.

Do what needs to be done. Let the chips fall where they may.

And to end on a positive note—“mama’s boys” would survive.

Maybe.

But not everywhere.

If you want to know more about other mess-ups and lessons on my entrepreneurial journey — subscribe to Eugene’s Stories.

See you soon!

- Eugene

Every founder has their own way of getting through hard days.

Mine is Nyx Thorne — a fictional hero I created to remind myself that clarity, courage, and rebellion are always possible.

Her journal reminds me (and maybe you) that it’s okay to struggle — and still move forward.
That’s all for today. See you next week.
- Eugene

Join the “most offbeat” Businessletter on entrepreneurship.

And get free eBook Business Black Box Unpacked on business processes and systems.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Autjor avatar

Hi, I’m Eugene.

I help entrepreneurs grow their businesses digitally, and regain the freedom to enjoy life fully.

I went from a freelancer in 2004 to the Founder of a global IT Outsourcing company with 80+ staff, $3M+ turnover, offices worldwide in 2020 and…

...back to lifestyle business with a small, cozy team in 2023.

Insane?

I’m here to share all my knowledge and 20+ years of entrepreneurial experience to help non-tech founders thrive.

My mission is to guide solopreneurs and small business owners through the complexities of today’s digital tech.

More Stories

Story [#39]
April 18, 2025

What Are Empires Made Of?

Story [#38]
April 11, 2025

Why Goals Matter.

Story [#36]
March 28, 2025

You Are the System.

Story [#35]
March 21, 2025

Never say never.

Story [#33]
March 7, 2025

Why you’re not getting results.

RECENT ISSUES OF

Founder Stories

April 25, 2025

Everything You've Heard About Success Is a Lie

Or a minute of questions

This is the final letter in my series on the power of setting the right goals as an entrepreneur. Initially, I planned to fit it all into a single message. But as I got deeper into the topic, I realized: goals are too important, too layered, too foundational for a quick overview. They determine everything.
April 18, 2025

What Are Empires Made Of?

Or a minute of the details

What is a business empire? It’s a massive, high-impact machine. One that shapes markets, influences industries, and sometimes steers entire economies. Think public companies, powerful family-owned firms, investment giants.
April 11, 2025

Why Goals Matter.

Or a minute from Point A to Point B

Everything in life has a beginning and an end. We’re born, we live, we leave. Just a brief moment in the grand eternity. And how we spend it - that’s on us. Will we aim for something meaningful - raising kids, growing as humans, helping others? Or will we drown in endless pleasure-seeking, only to realize (if we ever do) that we wasted that moment on nothing?

Join the “most offbeat” Businessletter on business, systems and freedom.

And get free eBook Business Black Box Unpacked on business processes and systems.
Thank you!
Didn’t get the email?
Make sure to check your spam folder.

You’ll receive two emails
: one confirmation from me and another for double opt-in to complete your subscription.
If you choose not to confirm, you won’t receive any emails from me.
Oops! Something went wrong while submitting the form.