And get free eBook Business Black Box Unpacked on business processes and systems.
Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
Break the wall — build a thriving business that works for you.
Not the other way around.
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Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.
Get weekly Letters of my entrepreneurial journey interlaced with thoughts, life lessons, and business systems for freedom and meaning.
Who Did Say That’s Impossible?
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New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By an entrepreneur, for entrepreneurs.
Resources
My agency, EGO Creative Innovations, has been supporting founders globally for over 20 years with design and digital development.
We’ve created mobile and web apps, launched startups, and built internal products for corporations. Today, with no-code tech and AI advancements, we not only provide custom development but also share our knowledge through Free Resources, and help entrepreneurs cut corners with Templates—from Webflow and Notion to AI-powered Make automations.
RECENT ISSUES OF
Founder Stories
June 27, 2025
The real reason you’re stuck isn’t what you think
Or minute of brutal honesty
I had a call with a founder recently. Smart, talented, ambitious. Drowning. She manages projects, leads designers, runs delivery, all herself. From the outside, it looks like she’s crushing it. But inside it’s a different story.
June 20, 2025
The Strength You Didn’t Want — But Needed
Or minute of cracking, and staying unbroken.
I used to think growth came from planning. From the right strategy. The right product. The right offer. But when I look back at every leap in my business — none of them started from a spreadsheet. They all started from a collapse. Not the kind that looks poetic in hindsight. The kind where your gut sinks. You can’t sleep. You think it’s over.
June 13, 2025
Why Some Systems Work — and Others Never Will
Or minute of blame, willpower, and the hidden price of order
About ten years ago, I made a mistake I’ve seen many founders still repeat. I tried to implement a system in my business the way you implement a new app: Install it. Plug it in. Expect results. The system looked perfect on paper. The logic made sense. It even borrowed ideas from companies like Toyota and McDonald’s — “the greats,” right? But it didn’t work.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.