Everything You Run From Eventually Catches Up.
Or minute of Inner Complexity
Everything you see around you, and everything happening within you, is just a product of your brain’s work.
On a biological level, there’s barely any difference between reality and imagination.
This realization helped me understand the logic and motives behind people’s actions—and how it all affects me and my business.
I don’t even remember when or how I first became fascinated by the workings of the human brain.
At first, it was purely practical:
- Why do people act the way they do?
- How do they make buying decisions?
- What drives their choices?
Later, thanks to my love of science and physics, I became curious about what’s happening in the brain on a physical level.
And even later, as I went through personal crises and started asking questions like:
- "Why are we here?"
- "What’s the meaning of all this?"
I began to search for the connection between the spiritual and the physiological.
This curiosity has led me, at least for now, to a deeper understanding of my own purpose and a new perspective on the world and the people in it.
The Brain: The Most Complex Biological System
It’s the command center that controls your entire body.
It’s the interface between reality and consciousness—a self-learning system that shapes your very identity.
I won’t dive into the endless research out there—from psychology to quantum physics.
Let your own curiosity lead you to your own discoveries.
We don’t feel our brain working the way we feel sore muscles or physical pain.
But we do feel the effects of its work.Inside your brain lives everything:
- Your likes and dislikes
- Your memories
- Your ambitions
- Your emotions
- Your fears
- Even your self-image and how you see others
It’s your brain that defines who you are.
You might not understand why you dislike something.
But your brain knows.
You might not be aware of the inner drives influencing your actions.
But your brain knows.
You might not admit what you’re avoiding.
But your brain knows.
Understanding This Opens the Door to Incredible Possibilities
On one hand, this gives you immense power for growth.
On the other, it inevitably forces you to face your own contradictions and fears, the very ones you’ve probably been running from all along.
Everything you run from eventually catches up with you.
Growth begins the moment you decide to face it head-on.
And for that, you’ll need the courage to look within.
If Everything Exists Only in Our Brain…
Then the inner and outer worlds are equal in its eyes.
This realization gives us the ability to:
- Direct ourselves toward our goals
- Reprogram limiting beliefs
- Develop as individuals
Your brain doesn’t care if you imagine yourself as a superhero or if you actually are one.
Sounds like science fiction or madness?
Maybe.
But your metacognition, the ability to observe yourself from the outside (something no other creature can do), lets you use mental “hacks,” like identifying with a fictional hero, to overcome real-life challenges.
Some might say, "That sounds like schizophrenia, like a split personality!"
Well, here’s the thing:
Everyone on this planet has more than just a split personality.
We’ve got a whole collection of them.
Think about how differently you act:
- With your parents
- With your spouse
- With your kids
- With colleagues
- With your lawyer
- With your best friend
- With your business partner
- Or even on social media
You’re a slightly different version of yourself with each person.
Sometimes, you’re a completely different version.
And you know what’s even more interesting?
Every person has their own perception of who you are.
And it doesn’t match the version you think you’re showing them.
And definitely not the version you believe you are.
All You Really Have Is Your Mind and Your Brain
And only you get to decide:
- What to think about
- Which mental tricks to use
- Which version of yourself to develop
My approach is simple:
If it works—why not?
Besides, understanding how the brain works doesn’t just help you deal with your own fears, it also builds empathy and compassion for others, who, just like you, are simply products of their own minds.
Disclaimer.
Every business has its nuances, and every founder has their unique context and resources. Whether or not my advice applies depends on your situation, experience, and needs. But one thing is universal—use your brain.
Think about how to apply the advice in your context before acting.
Your way.
And one more thing.
Life’s meaning boils down to one thing — the fight.
Once you’ve tasted the depth of life,
death no longer scares you.
Fear of death is just a consequence of a lost battle.
From the journal of Nyx Thorne.
- Eugene
Join the “most offbeat” Businessletter on entrepreneurship.
Hi, I’m Eugene.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
More Stories
Founder Stories
Stop outsourcing chaos
Or minute of mistaking abdication for delegation
The storm every founder faces
Or minute of realizing your emergency is by design
