You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
Your Calm in the Middle of Storm
Founder Crisis Cheat Sheet to keep your head clear when everything goes sideways.
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What's Inside
When you’re a founder, you’re not just the CEO.
You’re the operator, the firefighter, and sometimes the damage-control officer.
A bad post goes viral for the wrong reasons.
A key client walks away.
A payment doesn’t hit.
Your systems go down.
In those moments, your brain is the worst advisor you have.
You react fast, skip steps, and forget what’s worked before.
The Founder Crisis Cheat Sheet changes that.
It gives you:
- A 5-minute reset to get your head straight
- Decision filters so you act with intention, not panic
- A quick-action menu for the most common founder emergencies
- A go-to contact list to get help without hesitation
- A post-crisis reset so you actually fix the root cause
Founders inside my Ops-On-Demand Sprint keep this close, because clarity in a crisis isn’t luck.
It’s preparation.
Subscribe below and I’ll send you the cheat sheet.
Use it when the stakes are high, your mind is racing, and you need to lead — not just react.
Get Free Founder Decision Kit
You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
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One story a week. What I learned running an 80-person agency for 20 years.
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Operational war stories, systems that actually work.
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The complete system I wish I had when I was stuck at 3am
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By a founder who's been buried in the chaos — for founders who want out.
The Founder Decision Kit
Free Notion kit for agency founders: 4 checks to run before replacing a PM, hiring another manager, changing tools, or taking the work back yourself.
Plus a weekly letter from inside the kitchen.
Use it before you spend another $30K+ fixing the wrong problem.
RECENT ISSUES OF
Founder Stories
October 30, 2026
I need a second me. Cheap. Fast.
Or minute of realization that your first hire isn't really about the person
About a month ago, I had a conversation with a founder that I still can't stop thinking about. She told me that over the past few months, everything had started growing. Exploding. Clients were coming in, more and more projects, and all that effort was finally paying off. That moment you've been working your ass off for - and finally, it's happening. And then she says: "I'm drowning. I’m looking for someone to help me handle all of this."
October 23, 2026
The big client almost bankrupted us
Or minute of learning what "better clients" actually cost
"I'm done with small clients. They act like they own you. Endless revisions. Constant price negotiations. Fighting over every change request. I need to move up." A founder told me this a few weeks ago, and I felt every word of it. Because I'd said the same thing, almost word for word, years ago.
October 16, 2026
The boring thing that unlocked everything
Or minute of realizing what actually worked wasn't what I expected
I was scrolling LinkedIn the other morning when I saw an Alex Hormozi post that made me stop mid-scroll. He said something like: "Automate 95% of meals that aren't special so you can enjoy the 5% that are." Cook the same boring food almost every day. Save your energy and attention for the meals that actually matter. He was talking about self-improvement. But sitting there with my coffee, my mind did that thing it does — grabbed the idea and ran somewhere completely different with it.
Join founders building businesses that last.
And get free The Founder Decision Kit. 4 checks before you spend another $30K+ fixing the wrong problem.