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Stop reinventing the wheel. Start documenting it.
A clear SOP template that makes delegation stick. Without 10 pages of screenshots.
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What's Inside
Most founders think SOPs are boring, corporate, or “too much work.”
The truth? Bad SOPs are.
Good SOPs are simple, outcome-focused, and save you hours every week.
This template helps you:
- Document the essence of a process (not every mouse click)
- Define clear triggers, outcomes, and owners
- Avoid common mistakes that make SOPs unreadable
- Link directly to your tools, Loom videos, or checklists for details
It’s the same structure I use when building operational systems for clients — designed for small teams who need clarity without bureaucracy.
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One story a week. What I learned running an 80-person agency for 20 years.
And what I'd do differently.
Operational war stories, systems that actually work.
For founders who want to build something that lasts.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Founder Decision Kit
4 free tools to find where your agency is quietly losing $3K–$8K/month.
Plus a weekly letter from inside the kitchen.
Includes:
Scorecard, Ownership Map, Role Outcomes, Weekly Review.
Built by a founder who ran an 80-person agency for 15 years before he saw the same leaks in his own business. Now free for you.
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RECENT ISSUES OF
Founder Stories
July 31, 2026
The $30K we gave away for free
Or minute of learning what enthusiasm costs without guardrails
What's the best part of running an agency? Different founders will say different things. Revenue milestones. Industry awards. Team wins. But for me, it was always the same moment — that look on a client's face when they see their idea come to life. When something they've been carrying around in their head suddenly exists on a screen, and it's better than they imagined. In those moments, you feel like your work means something beyond money. Like your business has a purpose. And if I'm being fully honest — it feeds your ego too. The recognition of your team's expertise. The confirmation that you're good at this.
July 24, 2026
Everyone was growing faster than me
Or minute of being grateful for the floor under my feet
Growth in this business has a look. The office upgrade. The team photo with matching hoodies. The watch, the car, the conference stage. It's not even always conscious — we're social animals, and signaling success is how the world has always worked. Clients see it and think: these people know what they're doing. Talent sees it and thinks: that's where I want to be. I followed that narrative for years.
July 17, 2026
My cat thinks I'm a fool
Or minute of noticing what was hanging right in front of me
Last Saturday, I came home soaking wet. When I walked through the door, my cat gave me a look that I can only describe as deep, personal judgment. The kind that says: and what exactly were you thinking going out in that? Water was dripping off me like a broken faucet. I left a trail of puddles across the hallway. The cat watched from a safe distance (he hates water, then again, what else would you expect from a cat?) with the expression of someone watching a completely preventable disaster unfold.
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