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Stop reinventing the wheel. Start documenting it.
A clear SOP template that makes delegation stick. Without 10 pages of screenshots.
Join the founders learning how to build without burning out.
What's Inside
Most founders think SOPs are boring, corporate, or “too much work.”
The truth? Bad SOPs are.
Good SOPs are simple, outcome-focused, and save you hours every week.
This template helps you:
- Document the essence of a process (not every mouse click)
- Define clear triggers, outcomes, and owners
- Avoid common mistakes that make SOPs unreadable
- Link directly to your tools, Loom videos, or checklists for details
It’s the same structure I use when building operational systems for clients — designed for small teams who need clarity without bureaucracy.
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One story a week. What I learned running an 80-person agency for 20 years.
And what I'd do differently.
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Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Founder Decision Kit
4 free tools to find where your agency is quietly losing $3K–$8K/month.
Plus a weekly letter from inside the kitchen.
Includes:
Scorecard, Ownership Map, Role Outcomes, Weekly Review.
Built by a founder who ran an 80-person agency for 15 years before he saw the same leaks in his own business. Now free for you.
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RECENT ISSUES OF
Founder Stories
August 14, 2026
I just need more leads
Or minute of defending the wrong problem
She runs a small design agency. Real clients, real work, real revenue coming in right now. She also has something most founders would kill for — a genuinely large audience on Twitter, built over years, the kind of following that could turn into a steady stream of clients on its own, if she pointed it that way. She's not using it. She barely has time to open the app. Because she's also the project manager. She's also the one reviewing every designer's work before it goes out. She's buried, and she knows it.
August 7, 2026
Your best person is about to quit
Or minute of seeing what growth hides until it's too late
A few weeks ago, I met up with a designer I've known for years. He worked with us as a contractor at one point — talented, calm under pressure, the kind of person who sees across disciplines, not just inside his own lane. The type who understands enough about development to talk to engineers, enough about business to talk to clients, enough about people to hold a room together when things get tense. When someone like that says "I'm done," it hits different.
July 31, 2026
The $30K we gave away for free
Or minute of learning what enthusiasm costs without guardrails
What's the best part of running an agency? Different founders will say different things. Revenue milestones. Industry awards. Team wins. But for me, it was always the same moment — that look on a client's face when they see their idea come to life. When something they've been carrying around in their head suddenly exists on a screen, and it's better than they imagined. In those moments, you feel like your work means something beyond money. Like your business has a purpose. And if I'm being fully honest — it feeds your ego too. The recognition of your team's expertise. The confirmation that you're good at this.
Join founders building businesses that last.
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