You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
Stop being the glue. Start being the architect.
A simple Delegation Matrix that shows who owns what, so you can step out of daily chaos.
Get Free Founder Decision Kit
What's Inside
Most founders think they have a people problem.
In reality, they have a structure problem.
When ownership isn’t clear:
- Every decision bounces back to you
- Delegation fails and tasks boomerang
- Growth just multiplies the chaos
This template gives you:
✅ A clear map of 10–15 core functions across your business
✅ Visibility into what’s missing, overloaded, or unassigned
✅ A practical starting point for async updates, automation, and hiring
With this matrix, your team finally knows:
- What they’re responsible for
- What success looks like
- Who to loop in when things break
Fill it out once. Share it with your team.
And stop being the “answer to everything.”
Subscribe and get the Delegation Matrix delivered straight to your inbox.
Get Free Founder Decision Kit
You'll also get Founder Scars, my weekly letter about decisions, resilience, and the things nobody warns founders about. Unsubscribe anytime.
Here's how I can help:
Join founders building businesses that last.
And get free The Founder Decision Kit. 4 checks before you spend another $30K+ fixing the wrong problem.
One story a week. What I learned running an 80-person agency for 20 years.
And what I'd do differently.
Operational war stories, systems that actually work.
For founders who want to build something that lasts.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
The Founder Decision Kit
Free Notion kit for agency founders: 4 checks to run before replacing a PM, hiring another manager, changing tools, or taking the work back yourself.
Plus a weekly letter from inside the kitchen.
Use it before you spend another $30K+ fixing the wrong problem.
RECENT ISSUES OF
Founder Stories
October 2, 2026
They called his wife instead of doing their job
Or minute of understanding what people actually optimize for
We talked about weather, life, work — the usual things people talk about when they don't know each other yet and the drinks are cold. One of them turned out to be a production manager at a small manufacturing facility. I've always been curious how lessons from physical production compare to what I learned running a software agency, so we got deep into it pretty quickly. Then he told me a story that I haven't been able to stop thinking about.
September 25, 2026
The IKEA founder ruined my thinking for years
Or minute of realizing my hero was actually my excuse
For most of my career, I had a hero I never talked about publicly. The founder of IKEA. The man who built one of the most recognized brands on the planet — and almost nobody knew what he looked like. No TED talks. No social media presence. No autobiography tour. He lived modestly, stayed out of the spotlight, and let the brand speak for itself. For an introvert who'd spent his whole life avoiding attention — never the class president, never the organizer, never the one who raised his hand first — this was the perfect model.
September 18, 2026
Spyware for the team trust
Or minute of choosing what I actually needed to know
When my agency was small enough to fit in one room, I had the best monitoring system in the world: my legs. I'd walk up to a designer's desk, lean over, look at the screen. "What are you working on? Show me." Then I'd wander over to a developer, ask the same thing. Sometimes I'd sit down next to them and start giving advice — how to do it better, what I'd change, what I'd seen on a similar project. Then I'd drift to the next desk.
Join founders building businesses that last.
And get free The Founder Decision Kit. 4 checks before you spend another $30K+ fixing the wrong problem.