And get free eBook Business Black Box Unpacked on business processes and systems.
Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
Join the “most offbeat” Businessletter on business, systems and freedom.
Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder, for founders.
Founder Resources
Free tools, templates, and my best systems thinking.
For founders tired of doing everything themselves.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course, and a growing library of tactical tools and checklists.
Everything I wish I had when I was stuck in the weeds.
RECENT ISSUES OF
Founder Stories
October 24, 2025
The lessons you’ll never hear from winners
Or minute of silence for the stories that never returned home
We are wired to celebrate those who “made it.” The founders who scaled. The companies that sold. The people who survived the storms. We study their stories, copy their tactics, and try to reverse-engineer their luck. But here’s the brutal truth: most of the knowledge you need isn’t in their stories at all.
October 17, 2025
The heartbeat of your business
Or minute of listening to what your company is really trying to tell you
Everything in life moves in rhythm. Imagine the Earth slowing down, just one hour added to the length of a day. One small change, yet everything breaks. Ecosystems collapse. Plants wither. Entire species fail to adapt. All because the rhythm, that invisible pulse of nature, went out of sync.
October 10, 2025
Fire the old you. Become the founder you needed.
Or minute of choosing meaning over momentum
We’re all brilliant five years too late. After the mess. After the “how did I miss that?” review. After the quiet, private admission that the signs were obvious and we were too distracted to act.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.