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Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
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Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free Founder Resources Pack. The tools I wish I’d had while scaling my agency.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder, for founders.
Founder Resources
Free tools, templates, and my best systems thinking.
For founders tired of doing everything themselves.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course, and a growing library of tactical tools and checklists.
Everything I wish I had when I was stuck in the weeds.
RECENT ISSUES OF
Founder Stories
December 26, 2025
Your top performers are a single point of failure
Or minute of realizing that talent without structure is just borrowed time
I used to believe that hiring A-players was the answer. Not just *an* answer — **the** answer. If you surround yourself with brilliant, responsible, high-ownership people, the business will take care of itself. Problems get solved. Clients stay happy. Growth happens almost automatically. At least, that’s the story we’re all told. And for a long time, I believed it because it seemed to work. Until the day it didn’t.
December 19, 2025
Your chaos has a voice. You just stopped listening
Or minute of realizing it’s not about broken communication
When we first started mapping our internal workflows, it wasn’t about efficiency. It was about survival. Projects were tripping over handoffs. Salespeople were closing deals that delivery teams hated. PMs were rewriting scope documents at midnight. Finance kept asking for missing contracts. Everyone was busy. No one was aligned.
December 12, 2025
The growth you chase is your sentence
Or minute of realizing that not all growth is progress
Every founder dreams of growth. It’s almost instinctive — the next office, the next market, the next product line. We chase expansion the way climbers chase altitude: the higher we go, the safer we *think* we are. But what nobody tells you is that growth is not a single direction. And it’s not always good. Sometimes, growth is just chaos wearing a nicer suit.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free Founder Resources Pack. The tools I wish I’d had while scaling my agency.