I built an 80-person agency from my bedroom to 3 continents.
Nearly killed me. Then I rebuilt it properly. Exited.
Now I help founders do the same, without the scars.
Who Did Say That’s Impossible?
They said business has to be hard.
They were wrong.
Join the founders learning how to build without burning out.
And get free Founder Resources Pack. The tools I wish I’d had while scaling my agency.
Hi–I'm Eugene,
I quit my job just before my first kid was born.
Started an agency from my bedroom.
Leap of faith.
I quit my job just before my first kid was born.
Started an agency from my bedroom.
Leap of faith.
20 years later — 80 people, 3 continents, 7-figure revenue.
But for 15 years, I was the bottleneck in my own business.
But for 15 years, I was the bottleneck in my own business.
Every decision ran through me.
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
I couldn't get sick without the business bleeding.
I know what it's like to:
• Be stuck in Slack at 11pm
• Approve everything because no one else can
• Watch vacation plans die because the business can't run without you
Then I rebuilt it:
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
Decision architecture, clear ownership, async systems.
The last 5 years, it ran without me.
That's when I knew: if I could do it, anyone can.
Now I help founders escape the same trap.
Through systems that actually work, not theory.
I write weekly: operational war stories, decision systems, and lessons learned the hard way.
For founders who want to build without burning out.
More About Me
Here's how I can help:
Join the founders learning how to build without burning out.
And get free Founder Resources Pack. The tools I wish I’d had while scaling my agency.
Every week, I share what I learned the hard way:
Operational war stories, systems that actually work.
For founders who want to build without burning out.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
The complete system I wish I had when I was stuck at 3am
rewriting my team's work.
A structured and organized system for scaling your business in the AI-driven digital age.
A structured toolkit to scale, manage, and automate your business in the AI-driven age. The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder who's been buried in the chaos — for founders who want out.
Founder Resources
The tools, templates, and checklists I wish I'd had
when I was drowning in my own business.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course and a growing library of tactical tools and checklists you can use today.
No fluff. Just what works.
RECENT ISSUES OF
Founder Stories
January 16, 2026
The most expensive decision you never measure
Or minute of realizing that “later” is still a choice
Most founders are taught to be careful. To run the numbers. To assess downside. To think through worst-case scenarios before acting. So we get very good at calculating the **cost of doing something**. What we almost never calculate is the cost of **doing nothing**.
January 9, 2026
Handoff debt is killing your margin
Or minute of realizing your biggest costs live between tasks, not inside them.
One of the strangest lessons of my entrepreneurial life was this: Most of my unexpected costs were hiding in places that looked completely harmless. Not in bad clients. Not in bad developers. Not even in bad estimates. They were hiding in communication.
January 2, 2026
Just a second before...
Or the minute you realize success and collapse are separated by one decision
There is a very specific phase in an agency’s life that almost no one warns you about. You’re no longer at the beginning. You’ve clearly proven demand. Clients are coming. The team is growing. Revenue looks real. From the outside, it looks like momentum. From the inside, it feels like you’re fighting windmills.
Join the founders learning how to build without burning out.
And get free Founder Resources Pack. The tools I wish I’d had while scaling my agency.